Ever wondered what “performance marketing” actually means? 🤔 Whether you’re in design, product, finance, or customer support — understanding this is key for our growth.
Here’s a simple breakdown:
✅ What is it? Performance marketing is when we pay for advertising only when it drives a specific, measurable action — like a sale, lead, app install, or website visit.
➡️ Unlike traditional marketing (TV, print) where you pay no matter the outcome, performance marketing is results-based. You set a goal, launch campaigns, and optimize for maximum ROI.
🎯 Common Goals:
- Drive sales (e-commerce purchases)
- Generate leads (emails, signups, demo requests)
- Get app installs
- Increase website traffic
- Boost engagement (video views, clicks)
📱 Examples of Performance Marketing Channels:
- Meta Ads (Facebook/Instagram)
- Google Ads
- Affiliate marketing
- Influencer or partnership ads
- Programmatic/display ads
🔎 Key Metrics Everyone Should Know:
- CPA (Cost Per Acquisition): Cost to get a sale or lead
- ROAS (Return on Ad Spend): Revenue generated per $1 spent
- CPC (Cost Per Click)
- CTR (Click-Through Rate)
- Conversion Rate
💡 Why it matters for every team:
- Designers: Your creatives directly impact ad performance.
- Product & Engineering: User experience affects whether paid traffic converts.
- Finance: Marketing spend ties directly to customer acquisition cost.
- Customer Support: Campaigns can increase support volume.
- Founders & Leaders: Performance marketing efficiency determines scalable growth.
Performance marketing lets us invest wisely and scale confidently. 🚀
let’s work together to make every rupee count! 💪
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